Why email marketing?

With the growth of the Internet, email is turning out to be the perfect permission-based marketing media. Email’s advantages are:

  • Many join an Internet provider primarily to obtain email
  • People enjoy reading their email
  • Email messages are free. There is no postage, printing, or advertising space costs
  • You can use email to:
    • Court potential customers
    • Encourage potential customers to visit your website
    • Offer promotions
    • Turn promotion customers into repeat customers
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